This week on The Naia Edit: we're diving into the Denim on Denim trend that’s dominating street style. Picture oversized jackets with wide-leg jeans, or patchwork vests paired with mini skirts. It’s a revival of ‘90s attitude with a polished, sustainable edge. Sharing our favorite under-$100 Redesign ideas. Let’s get into it →
🧥 The Trend We’re Loving:
Denim on denim is back- bold, confident, and reimagined. Gone are the days of uniform matching - today is about mixing washes, textures, and proportions to create something uniquely yours. Twice as cool when done with clever contrast: dark jeans + dark denim shirt or instead, go light on light for an ultra‑clean, put‑together aesthetic. Balance silhouettes by pairing slim jeans with an oversized denim jacket or vice versa to modernize the look.
How to Naia This Trend
Give your existing denims a second life:
Patch Denim with more Denim
Layer denim patches in varying shades for dimension and texture. The Woven Scrap Patches are a unique way to refresh your denim jackets or shirts and add more texture to your outfit. And this service is on sale right now!
Pocket Power
Install a textured denim pocket on your shirt or pants to refresh your piece.
Denim Tote
Reimagine old jeans that you no longer use as functional, stylish tote bags, and pair it with your denims for a chic monochrome look.
Indigo Overdye
Take it bold with deep indigo dyed over your light colored denims. Creates the most unique look and will cost you less than brunch.
Patchwork Top
Turn a denim shirt or jacket into a vest and pair with complementary denim.
Patchwork Upgrade
Add more depth and personality to your denim pieces with this patchwork upgrade - add this your jeans or the back of a denim jacket and you will have a truly
Other Ideas:
Vest — Turn a denim shirt or jacket into a vest and pair with complementary denim.
Skirt Story — Craft a trendy denim skirt from old jeans, perfect for mixing washes.
💡 Style Notes
Mix Washes & Textures:Blend washes for contrast or keep them matching for a streamlined vibe.
Play with Proportions: Balance silhouettes: fitted bottoms with oversized tops, or the reverse.
Layer Smart:Add separation with a white tee, a soft knit, or a statement belt.
Let One Piece Shine:Keep one focal piece in the spotlight and let everything else support it.
From the Runway: Play with contrasts—think sharp tailoring one day, loose and romantic the next.
👜 Accessory Forecast
Patchwork bucket hats, mini crossbody bags - denim’s moving far beyond jeans. Accessories are having a maximalist moment, with chunky gold, oversized totes, and retro sunglasses making a bold comeback. Color palettes are shifting too: think sun-washed neutrals, earthy greens, and pops of electric blue.
Fabric Focus
Durable, timeless, and endlessly adaptable, denim is one of the most rewarding fabrics to upcycle. Its structure makes it perfect for reinvention, while its natural fade tells the story of every wear.
Designer Spotlight
Known for her mastery in upcycling denim, Amy Auerbach has transformed everything from vintage denims to patchwork tops and denims that feel like wearable art. Work with her on Naia to make your own double-denim dream piece. Her services are on sale right now for a limited time only!
DIY Upcycling Ideas
What’s Trending Now
Crochet is officially back, not just for beach coverups but in polished daywear too. This is a great time to layer your beach cover ups as everyday wear. Pair it with shorts or denims and you have a great summer look that you repurposed. We’re also seeing a major spike in tonal dressing — think head-to-toe beige, slate, or olive for a look that’s effortless and elevated.
Accessory Idea
Statement belts are circling back, literally. Whether it’s a wide leather wrap or a vintage chain detail, belting a dress or blazer is the easiest way to add instant shape and flair.
Happy Upcycling!
Miloni Sheth
Founder and CEO, Naia
